The Bicycle Built To Party

“Ryan Lloyd and Derek Collins are betting that exercising – or at least a little bit of it – and partying go hand in hand. The two young entrepreneurs, longtime friends going back to their high-school days at Wauwatosa East, are partners in a 16-person bicycle-powered party on wheels. Called Milwaukee Pedal Tavern, the vehicle has been spotted around town for pub crawls, graduation parties and bachelor or bachelorette parties. The vehicle can hold up to 16 people, and 10 of the seats are pedal-powered. One person can sit in the middle of the vehicle and help serve beverages and food to fellow partygoers. The charge is about $160 an hour. During one recent outing, Milwaukee Pedal Tavern brought a group from the bars along W. Blue Mound Road to Miller Park for a Milwaukee Brewers game. Lloyd said the pedal tavern idea surfaced in Europe and has proved popular in Germany and the Netherlands. Lloyd spotted it in Minneapolis, where more than 17,000 people have climbed aboard. Lloyd, convinced the idea would be a success in Milwaukee, obtained the distribution rights for Milwaukee, bought one vehicle and has plans to buy another.”

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